31 Jan 2023 | BY Karl Pontau

When it comes to convincing investors to say yes to your startup, the key is to tell a compelling story. 

But what exactly makes a story compelling?

Before we get to that, it’s important to remember that investors are people just like you and me. 

They want to be entertained, engaged, and feel like they are a part of something special. 

Investors hear a ton of pitches every day. 

Most sound alike.

Yours needs to stand out.

So, when you’re crafting your pitch, think about what elements will make it interesting and memorable.

One way is to focus on the problem your startup is solving. 

Your story needs a strong villain. 

One investors will care about.

People are naturally drawn to stories about overcoming obstacles, so if you can clearly articulate the problem you’re solving and the impact it will have, you’ll have their attention.

Another way to make your story more compelling is to focus on the people behind your startup. 

Investors want to know that you and your team are passionate, dedicated, and capable of making your vision a reality. 

Especially for early-stage companies, investors are investing in YOU, not your company. 

So, don’t be afraid to share your personal story and the story of your team.

That includes times when you’ve failed.

Investors are more likely to invest in a founder who has tried and failed over somebody who has never tried.

Lastly, focus on the future. 

Investors want to know that your startup has the potential to grow and succeed. 

By painting a clear picture of what the future could look like with your startup, you’ll be able to convince them to take a leap of faith and invest in your vision.

This is a great way to open your presentation. 

Paint a picture of how amazing life will be when your company is successful.

Get people to imagine what that would feel like.

It’ll make your presentations way more compelling.

In short, storytelling is a powerful tool that founders can use to convince investors to say yes. 

By crafting a compelling story that highlights the problem you’re solving, the people behind your startup, and the future potential, you’ll be able to win over investors and make your startup a success.

Whenever you’re ready, there are 3 ways I can help you:

Build your confidence and trust quickly with clients here

Learn how to create authentic stories to promote your business here.

Work 1:1 with me to optimize your brand story and attract more of your best clients.

Recent Posts

5 Ways to Use Storytelling to Grow Your Business
5 Ways to Use Storytelling...

25 Jan 2023 | BY Karl Pontau

How Listening Makes You A Better Storyteller/Leader/Human
How Listening Makes You A...

17 Jan 2023 | BY Karl Pontau

Fast Brand Traction Made Easy
Fast Brand Traction Made Easy

06 Jan 2023 | BY Karl Pontau

Happy New Year!
Happy New Year!

28 Dec 2022 | BY Karl Pontau

How Are Your Clients Like Cats?
How Are Your Clients Like...

22 Dec 2022 | BY Karl Pontau

Client Testimonials

They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More

Ryan: Manager of Systems Engineering & Client

Brandon Wasserburger

Creative Director, Fire Tribe Inc.

We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More

Ryan: Manager of Systems Engineering & Client

Keley R. Petersen

Founder and CEO | Global Wealth Management | Investment Advisor

I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More

Ryan: Manager of Systems Engineering & Client

Debra Hall

Debra Hall Consulting

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More

Ryan: Manager of Systems Engineering & Client

Harry Litvack

Owner, Lit Digital Media

Why Squash & Stretch Productions?

icon image


Be part of something bigger than yourself or your company. We’re bringing together heroes like you who want to make the future better for people around the world. When we collaborate, there’s no limit to what can be accomplished!

icon image


By becoming a Future Guide, you’ll gain access to exclusive content, offers, and connections that will be valuable to your business. Not just anybody can join. So, visit the Community page to learn more!

icon image

Charitable Donations

You get more value and make a bigger impact by working with us. For each minute of animation you invest in, we’ll make a donation in your name to a charity of your choice.

You have the potential to improve the world.
Let us help you tell your story!

Get 3 Ways to Use Animated Stories or image 925-386-2274