From Stories to Sales: Story Coaching that Boosts Your Revenue

What Problems Does This Solve?

Your best clients expect more from the companies they do business with.
They have unlimited options, a wealth of information at their fingertips, and are slow to trust.

Unless you optimize your messaging so it resonates with your best clients on a deep, emotional level, show you understand their pain, and deliver an inspiring message that invites them to be part of a bigger mission, you’re more likely to fail.

Business professionals who want to attract, connect with, and close more of their best clients and impact the shape of our rapidly changing world.
Those who want to unlock the power of their company’s mission to achieve growth and success for their business, their team, and themselves.

Results You Can Measure

More Revenue

According to research by Headstream, if people love a brand story, 55% are more likely to buy the product in future, 44% will share the story, and 15% will buy the product immediately.

Increased Profits

In their book Corporate Culture and Performance, Harvard professors John P. Kotter and James L. Heskett found that companies which successfully communicated their purpose and value could achieve profit performance that was 750 times greater than those that didn’t.

Improved Understanding of Complex Products and Services

In his book Actual Minds, Possible Worlds, Jerome Bruner estimates that facts are approximately 22 times more likely to be remembered if they are part of a story.

Higher Close Rate

According to research by Dr. Robert Cialdini, people prefer to say yes to those with whom they share common ground. In Cialdini’s research, those who found similarities before negotiations were almost twice as likely to come to a successful conclusion – with outcomes worth 18% more to both parties.

Who is this for?

  • Executives, VPs, and Team Leaders who want to attract, connect with, and close more of their best clients and impact the shape of our rapidly changing world.
  • Those who want to unlock the power of their company’s mission to achieve growth and success for their business, their team, and themselves.

How Does This Program Help?

Your clients are humans. Humans love stories.
Stories influence, inspire, attract, and motivate your best clients. They form lasting trust by sharing common ground, showing empathy, and starting conversations.
By telling the right stories, you and your team will build a community around yourselves and your brand. Members of this community will be your repeat and long term clients and outspoken advocates.

Squash and Stretch Productions l Story Coaching | Explainer Videos IconSquash and Stretch Productions l Story Coaching | Explainer Videos

4125 Hopyard Road Suite 225, Pleasanton

4.9 20 reviews

  • Avatar Robert Plotkin ★★★★★ a week ago
    Karl helped me create a compelling story to promote a new niche service area that I am promoting. In addition to helping create a killer landing page tailored for my key target market, he coached me on how to address the customer's … More experience for maximum impact. I'll be able to use what he taught me over and over again in all of my marketing efforts. Highly recommend!
  • Avatar James Watson ★★★★★ 2 months ago
    James Watson
    Fractional VP of Sales at Sales Catapult
    Before I met Karl, I struggled with being succinct and relatable about my new sales consulting business.
    It made me feel like I can hit the mark without having to have a bunch of wins
    … More under my belt before doing so.
    I knew Karl was the right choice for me because he impressed me with his knowledge and experience of professional storytelling.
    Working with Karl felt like it helped me overcome doubts about starting my own business. I’m now more focused and confident about telling my story and making more meaningful and memorable connections.
    He helped me realize that I wasn’t starting something new, but simply continuing the same journey that led to this next chapter in my professional career.
    Now I'm able to articulate what I do and the value I bring based on my real-world and completely relevant experience and success
    It feels like it has given me the ability to compress the usual time it takes to get to a point where I’m confident in connecting with networking partners and prospects in a compelling fashion. It’s based on who I am, why I do what I do, and how I can potentially help them once I truly understand and can help them achieve their professional objectives.
  • Avatar Jeremy Weisz ★★★★★ 6 months ago
    I have to say that I have worked with and know many companies the help businesses tell their story in different ways and Karl and his team do an amazing job capturing the essence of a company to help tell the story so people understand. … More
    I love that he comes at it from the customer point of view also. Thanks Karl for always giving such great advice around story telling and being so customer centric.

Program Modules

story video production

The Power of Why

What you will get

  • Increased Sales
  • More Loyal Brand Advocates
  • Improved Productivity

Your company will either succeed or fail based on you and your team. You need to build trust quickly with leads and convert them into long-lasting clients. Uncovering the life experiences that set you each on the path to your careers, and crafting them into an emotionally impactful story, will lead to the outcomes you want.

Your True Unique Selling Position

What you will get

  • Increased Lead Generation
  • Higher Net Promoter Score
  • More Word-of-Mouth Business

What you do is not special. How you do it is your true differentiator. Specifically, how your clients experience working with you is what sets you apart. In this module, you’ll learn how to increase the perceived value of your products and services. By using stories to set high expectations for what prospects will experience as your clients, they’ll actually have a better experience.

motion graphics video production
story video production

What You Are Really Selling

What you will get

  • Increased Revenue
  • More Loyal Brand Following
  • Higher Average Client Lifetime Value

Your clients don’t buy what you do. They buy the results of what you do, and the impact those results have on their lives. In this module, you’ll work through your top products and services, examine your client avatars, and determine the results and impact your best clients are paying for.

Presentations that Persuade

What you will get

  • Greater Influence on Your Audience
  • Increased Close Rates
  • Improved Team Engagement and Innovation

Humans are a social species. Many of our interactions involve persuading others. It’s a crucial skill that most people need to improve. In this module, you’ll learn the science behind how humans are persuaded, influenced, and ultimately make decisions. Then, you’ll learn how to create presentations that harness that knowledge, engage their audience, and increase their chances of people following their call to action.

motion graphics video production
story video production

Mission with a Business

What you will get

  • Stronger Brand Awareness
  • Reduced Client Churn
  • Improved Team Motivation and Productivity

Everyone knows that businesses exist to make money. But, the most successful ones have foundations rooted in a greater mission than turning a profit, and use that mission to magnify their marketing and sales. In this module, your team will learn how to incorporate your business’s mission into your marketing and sales processes to inspire your best clients to support your company.

Elevator Pitches, Case Stories, and Profile Pages, Oh My!

Outcomes You Want

  • More Leads
  • Improved Lead Quality
  • Increased Productivity

To properly apply their new skills, your team will learn how to adapt the stories they created into the following formats:

  • 10, 30, and 60 second introductions
  • Case Stories
  • Client Testimonials
  • Optimized LinkedIn and Company Website Profiles
  • And More!
motion graphics video production

What Coaching Experience is Right for You?

I want 1 on 1 Coaching

I want Team Coaching

Receive Our Free Storytelling Guide

Click Here

Client Testimonials

They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More

Ryan: Manager of Systems Engineering & Client

Brandon Wasserburger

Creative Director, Fire Tribe Inc.

We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More

Ryan: Manager of Systems Engineering & Client

Keley R. Petersen

Founder and CEO | Global Wealth Management | Investment Advisor

I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More

Ryan: Manager of Systems Engineering & Client

Debra Hall

Debra Hall Consulting

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More

Ryan: Manager of Systems Engineering & Client

Harry Litvack

Owner, Lit Digital Media

Why Squash & Stretch Productions?

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Be part of something bigger than yourself or your company. We’re bringing together heroes like you who want to make the future better for people around the world. When we collaborate, there’s no limit to what can be accomplished!

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By becoming a Future Guide, you’ll gain access to exclusive content, offers, and connections that will be valuable to your business. Not just anybody can join. So, visit the Community page to learn more!

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Charitable Donations

You get more value and make a bigger impact by working with us. For each minute of animation you invest in, we’ll make a donation in your name to a charity of your choice.

You have the potential to improve the world.
Let us help you tell your story!

Get 3 Ways to Use Animated Stories or image 925-386-2274