Marketing technology can be overwhelming: explaining a complex idea to potential users, investors, and business partners is a crucial aspect of success but many times overlooked. With many tech startups having smaller teams that are wearing many hats, marketing can be short-changed in effort and attention.
To break out of that marketing rut, it is essential to understand your tech company’s story brand. Crafting your brand’s story will allow you to have a communication plan in place to share your company’s unique benefits and how those benefits impact the world. A strong, mission-driven story brand lets every employee fully understand your tech startup’s advantages and how to communicate those advantages to potential investors and future users.
Creating Your Tech Startup Story Brand
Telling the story of your tech company or tech startup is about packing a lot of information into a short timeframe. Attention spans can be short, and it is vital to structure your investor pitch or presentation to be as powerful as possible.
When utilizing storytelling in your technology marketing, strong content is essential. You want to ensure your goals, objectives, and processes are clearly explained. But be cautious in how you present jargon and numbers as an investor or potential client can get caught up in those details and miss your full concept.
Your tech story brand needs to be concise while also appealing to the emotions of your audience. This can be a difficult combination to achieve, but it is possible when working with a professional storyteller to curate the story brand of your tech startup.
Presenting Your Tech Company with Animated Videos
One of the strongest tools in storytelling, especially in the tech world, is utilizing animated explainer videos. Animated videos have the unique ability to present complex ideas in an easily digestible way. Our brains use images and icons to label ideas and how they fit into our understanding of the world. They speed up comprehension and improve retention of the information. In a world full of boring presentations and lackluster pitches, a quality animated video can cut through the noise and peak stronger interest from your intended audience.
An investment in animated videos can be utilized not just in an investor pitch but can be a powerful tool for your website, SEO, social media, sales letters, and more. Animation on a website is proven to boost conversations and increase engagement.
Working With An Animated Video Production Team
Working with an animation team like the one at Squash and Stretch Productions is not just about creating a video for your tech company. When working with us, we walk you through the storytelling process and help you decide your strongest selling points. We craft your story brand and then create a powerful visual through an animated video that highlights the strengths, benefits and impact your tech company can have on the world.
Ready to attract more of your best clients, investors, and employees? Connect with us about crafting your startup’s story brand.