Marketing a law firm is based on connecting with potential clients. One of the strongest law firm marketing strategies is to lead with empathy to encourage that client connection. Selling your firm is all about communicating a compelling story that inspires action from your ideal audience.
Creating a compelling story for your legal business is essential to your law firm’s marketing plan. Working with a professional storyteller can help you convey your message efficiently and effectively to reach your ideal client and encourage that client to call your firm. With proper story coaching, building your law firm story brand takes your marketing strategy to the next level. Once your story brand is established, amplifying that message with an animated video can set your firm apart from the competition.
Your Law Firm Story Brand
A story brand is about casting your future client as the main character in your law firm marketing. We clearly define the problem of the main character and show your firm as the guide who can help them find a solution to that problem. It is about demonstrating your understanding of your client’s issues and letting them know how you can help.
As an attorney, you have legal expertise, but sharing how that expertise can help a prospective client needs to be delivered in a succinct, focused message. You need to drill down to the heart of what you need to say to engage your prospect and build strong connections. This is how a story brand for a law firm can increase your leads and impact the bottom line.
The Power of Animated Video for Law Firm Marketing
Animated videos deliver complex ideas in an engaging way. If your law specialty is especially complicated, an animated explainer video can connect the dots on how your firm is best suited to resolve a potential client’s situation. It helps your audience gain a better understanding of your services.
Not only does animation provide engagement on the human level, but it also encourages more impressions and conversions on the internet. Animated video on a website landing page can boost your conversion rate by up to 80%. By showcasing an animated video on your website, you can increase phone calls and leads. This one investment can provide a lead source for your practice while also being utilized on social media, in email marketing, for employee engagement, and more.
Story Brand with Animation
Once your story brand is complete, commissioning an animated explainer video to showcase your story brand with high-quality custom animation video is the one-two punch that can deliver big on leads. An animated explainer video can concisely explain your story, connect with emotions, and do so in a short amount of time. With the emotional power of your law firm story brand and the SEO power of animated explainer videos on your website and other platforms, your practice will have a strong marketing presence that edges out the competition.
Working with an animation production company like Squash and Stretch Productions allows your law firm to craft a story and showcase it with animation with one team. Our story creation and writing services will craft your message then our animated video production will showcase your message in a captivating way. Learn more about marketing your law firm with the power of storytelling and animation with a conversation with Karl.
