Are you wanting to grow your annuity and life insurance business? Marketing your insurance business is essential. But one marketing strategy produces results above the others: delivering your story brand with animated video.
A story brand represents what sets you apart and how you can help those who need your products most. It connects a marketing message to a client on an emotional level. While facts and statistics support that your services and products are important, they aren’t what ties a prospect to your business. Presenting your story brand through animation is what can truly help you stand out in a crowded market.
Story Brand for Insurance Marketing
Your prospect needs to be the main character in your insurance marketing story. What is their problem? How do you fit in solving it? A story brand marketing strategy showcases you as truly empathizing with their problems and you as the compass to their solution.
While shifting your marketing focus to your prospects seems like a simple task, honing your marketing message to connect through empathy is an undertaking. Working with a story coach can help you craft your strongest message that both relate to your audience and encourage action. Our story coaching and creation services help you drill down to the heart of what you need to say to engage your audience and build strong connections.
Why Use Animated Explainer Videos
Animated video is an investment in the growth of your business. It attracts three times more traffic to a website and helps to nurture leads. In fact, 97% of marketers say animated video has helped users gain a better understanding of their products and services.
An investment from your insurance agency into an animated explainer video can be beneficial on several platforms: the animation can be used on a website, during educational seminars, while pitching new products, or on social media. It is an efficient way to tell a story as well: no need to hire actors or rent expensive video equipment. A high-quality animation can bring your insurance agency’s story alive with descriptive visuals and convincing copy using one animated video production team like Squash and Stretch Productions.
Working with Squash and Stretch Productions
A strong animated explainer video designed to address your target audience’s problems with your solutions sets your insurance business apart. Working with an animation video production team like Squash and Stretch Productions will allow you to craft a powerful story and showcase it in a unique format. Our story creation and writing services, coupled with our high-quality animation services, will elevate our insurance marketing to increase leads and sales. Learn more about the power of a story brand with animation with a conversation with our team.