No matter what area your financial business specializes in, it is essential to continue growing with new leads and clients. Attracting your ideal audience is about connecting with emotions and showing your understanding of their problems. Once that emotional connection is established, you can present your financial firm as the best solution to their problems.
Understanding how to connect a marketing message to a client on an emotional level takes a curated story brand. Creating a financial services story brand allows your business to clarify its direct value, attract your ideal audience, and impact your bottom line. To help your business stand out in a crowded market, work with a business that provides story creation and writing to present your story brand in the strongest way possible, like Squash and Stretch Productions.
Story Brand Marketing for Financial Services
Creating a story brand for your financial services business is about shifting your marketing to your client, not you. When working with a professional storyteller, you can refine your message to why a prospective client needs what you have to offer and lead the client to the obvious solution – hiring you.
Though creating a story brand message seems simple, it can be a challenge to write a focused message with the most important elements of your story. It is important to streamline your financial services story brand so you can connect with your audience quickly. Attention spans are short, financial service firms are plenty: writing succinct content makes the most impact.
Presenting Your Story Brand with Animated Video
Animated videos can be a key part of presenting your story brand. Educating your audience about the power of financial planning or highlighting your services that can make a real difference in your clients’ lives can be done in a way that is easier to understand. Animated explainer videos for financial services can make dry or difficult topics enjoyable and easy to comprehend.
The storytelling ability of animated videos presents your messaging not only in an entertaining way, but also in a way that makes a lasting impression. Vision is our most dominant sense, and visuals are processed at a much faster rate than text. The majority of customers prefer video content over reading and data shows clients respond to video. In fact, 93% of businesses claim to have landed a customer because of a video on social media.
Creating a Custom Animated Explainer Video
Animated financial services videos are an efficient, impactful way to get your message across. Working with an experienced animation team that can also curate a strong story brand is the fast track to a strong financial services marketing strategy. At Squash and Stretch Productions, we are committed to working with your specialized project to find a solution that best targets your ideal clients and makes a lasting impression with them. Whether you are showcasing a new product, educating your team on a complex service, or uplifing your social media profile, a story brand supported by animated video by Squash and Stretch Productions can make a difference.