Marketing your biotech company takes a multi-pronged approach. You need to be accessible to investors, possible clients, and future users. Showcasing your product quality, successful case studies, and potential as a heavy-hitter in the biotech world is how to make your mark.
Communicating the value of your biotech company has its challenges. Because concepts in biotechnology can be intricate and highly technical, it can be difficult to present concepts in a way that connects both intellectually and emotionally. It is essential to create a story brand that can quickly educate your intended audience while also incorporating empathy. And delivering that story brand with animated video is the ultimate investor pitch package.
The Advantage of a Biotech Story Brand
Impactful storytelling is how to stand out in the biotechnology sector. Creating a story brand for your biotech company gives you a competitive edge. While competitors may get lost in jargon and numbers, your curated story brand will quickly connect during an investor pitch or on your website. It gives context to your service or product and helps future partners really understand your unique value, creating a connection to your brand that lasts.
A Story Brand with Animated Videos
You have seconds to grab attention to showcase your story brand. Once you have that attention, it is vital to deliver your important information with the efficiency that makes a lasting impression. A powerful tool in delivering your biotech story brand is an animated video.
Animation has the ability to break down complex technologies and make them easily understandable to your intended audience. Do you have an idea but no physical product yet? An animated explainer video can demonstrate its effectiveness during an investor pitch. Do you need to educate an audience but just have a few minutes of allotted time to do so? Utilizing animation delivers important facts and benefits in a way the human brain can best receive and retain information.
Biotech Animated Explainer Videos
Animated explainer videos for your biotech company are a powerful instrument that can be used during a pitch deck, on your website, during an educational seminar, and more. Your company can get many miles of marketing content from one investment with an animated video production company like Squash and Stretch Productions.
Learn more about how you can craft and then deliver your story brand with animation to reach your biotech company’s goals with a conversation with us.