Story brand writing tutorial

08 Sep 2022 | BY Karl Pontau

After reading this blog post, and doing this exercise, you’ll never run out of content for your business.

The exercise is called The Character Diamond.

Diamonds, before they’re cut, are fairly unremarkable gems.

But, with the right cuts, they shine brilliantly.

So, to create content that resonates with your best clients, you need to talk about the times you’ve been cut, dented, and dropped to a knee.

To start, download this worksheet.

Then, follow along with these steps:

1. In the lines above the diamond, write down your strengths. What are you good at? What are you proud of? What skills did you use to achieve success?

They can be natural talents or learned skills.

Then, name this part of your character diamond. How would you describe this part of yourself?

Here are a few of my answers and label to the top of the diamond. If you have more traits than there’s room for, I recommend printing out the worksheet and filling the space as you please.

2. Next, in the lines below the diamond, write down your weaknesses. What are you not good at? What aspects of yourself caused you to fail? What bad habits do you have?

These are often on the other side of the pendulum from your strengths.

Then, name this part of your character diamond. How would you label this part of yourself?

Here are my answers and label for the lower part.

3. Next, on the left of the diamond, list all of the negative emotions you feel regularly. What inner daemons do you battle regularly?

Usually, these are the source of your strengths and weaknesses. Give them a character label too.

Here’re my answers and label for the left side.

4. Finally, write down your positive inner conflict emotions. How do you positively impact the lives of others? What are the positive counterparts to the emotions on the left of the diamond?

Don’t forget to label this part of your character diamond!

I went with Mentor as my label.

Now that you’ve filled everything in, reflect on what you’ve written.

Odds are, a number of stories floated through your mind as you were writing down your answers.

Write those down! Those are all stories worth sharing with your best clients!

It’s likely that they’ve been through similar experiences. And, those stories will help them connect and trust you.

And, that leads to closed business, referrals, and a stronger brand.

Not bad for one exercise, right?

If you want help with your Character Diamond – and want to learn how to better format your stories – check out my monthly workshop.

You can register for the next one by clicking this link.

See you then!

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