07 Jun 2021 | BY Karl Pontau

Inbound Marketing: How Storytelling Improves Your ROI

In today’s competitive market, you want to get the most from your inbound marketing budget. To do that, you need your message to be seen, engage your target audience, and inspire them to act. So, how can you be more confident that your efforts are going to be successful?

Tell a story.

Bay To Bay Animation from Karl Pontau on Vimeo.

People are more likely to connect with your brand if you connect on a deeper level that simply explaining what you do or how you do it. You needs to explain WHY you do what you do. Your target audience will empathize and engage with you and your experiences, which increases the bond they have with your brand. Evidence strongly suggests that people make decisions based on how they feel. (https://www.psychologytoday.com/us/blog/intense-emotions-and-strong-feelings/201012/it-or-not-emotions-will-drive-the-decisions-you)

By building a deeper connection between your business and your audience, you’ll increase the chances of them picking you over your competition.

Storytelling also provides a useful structure for you to organize and prioritize the info in your message. One commonly used format includes Introducing a problem, explaining the consequences of not solving said problem, outlining your solution, and showing the positive outcome from using your solution. By using such formatting, you’ll know what research you need to do before starting your campaign.

So if you’re looking to generate more qualified leads for your business, tell a story. You’ll enjoy much better returns over simply stating your mission, explaining features, or using lots of jargon.

Recent Posts

Convincing Investors with a Compelling Story: 3 Tips and Tricks
Convincing Investors with a Compelling...

31 Jan 2023 | BY Karl Pontau

5 Ways to Use Storytelling to Grow Your Business
5 Ways to Use Storytelling...

25 Jan 2023 | BY Karl Pontau

How Listening Makes You A Better Storyteller/Leader/Human
How Listening Makes You A...

17 Jan 2023 | BY Karl Pontau

Fast Brand Traction Made Easy
Fast Brand Traction Made Easy

06 Jan 2023 | BY Karl Pontau

Happy New Year!
Happy New Year!

28 Dec 2022 | BY Karl Pontau

Client Testimonials

They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More

Ryan: Manager of Systems Engineering & Client

Brandon Wasserburger

Creative Director, Fire Tribe Inc.

We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More

Ryan: Manager of Systems Engineering & Client

Keley R. Petersen

Founder and CEO | Global Wealth Management | Investment Advisor

I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More

Ryan: Manager of Systems Engineering & Client

Debra Hall

Debra Hall Consulting

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More

Ryan: Manager of Systems Engineering & Client

Harry Litvack

Owner, Lit Digital Media

Why Squash & Stretch Productions?

icon image


Be part of something bigger than yourself or your company. We’re bringing together heroes like you who want to make the future better for people around the world. When we collaborate, there’s no limit to what can be accomplished!

icon image


By becoming a Future Guide, you’ll gain access to exclusive content, offers, and connections that will be valuable to your business. Not just anybody can join. So, visit the Community page to learn more!

icon image

Charitable Donations

You get more value and make a bigger impact by working with us. For each minute of animation you invest in, we’ll make a donation in your name to a charity of your choice.

You have the potential to improve the world.
Let us help you tell your story!

Get 3 Ways to Use Animated Stories or image 925-386-2274