07 Jun 2021 | BY Karl Pontau

Inbound Marketing: How Motion Graphics Improves your ROI

Are you wondering if investing in motion graphics marketing content is a good idea for your business? The short answer: yes. In today’s market, video content — including motion graphics — is the preferred way for people to receive information.

How effective is motion graphics? According to recent research, no matter the distribution methods, video can improve the ROI of your existing marketing efforts.

Should you add motion graphics to marketing emails?

Your existing email campaigns could be augmented with a link to a short animation about your business. Tell your company’s story, why you started your business or your plans for the future. Studies show that adding animation to emails had profound results. In fact, according to Forrester, emails with motion graphics boast an increased click-through rate from 200-300%! Even mentioning the word “video” in the subject entices 19% more people to open it. (HighQ)

I bet you have a website. (Please tell me you have a website!)

Motion graphics are a great way to increase traffic to your site. Forbes found that 65% of executives will visit a website after watching a related video. An engaging animated video will also help people find you in search results. Forrester found that just having animation on your website boosts your chances of a front page result on Google by 50x!

Have you heard about social media? It’s kind of popular.

It can be expensive to pay for boosted posts on sites like Facebook. Animated videos can help because they’re more likely to be shared organically. The Content Marketing Institute reports that posts with video lead to 10x more shares and engagement. Not every post is going to go viral, but you’ll get more organic distribution with animation.


If you want to enjoy better results from your marketing, adding motion graphic videos is a smart move. They’re customizable, engaging, and popular. In fact, Demand Metric says that 70% of marketers found the video to be the most effective medium for driving conversions.

In summary, motion graphic videos are a great way to enhance any digital marketing campaign. If you’d like to create a video for your business, watch my story below. Contact me if you’re interested in learning more.

Read my other articles at my emMarketing blog site.

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Client Testimonials

They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More

Ryan: Manager of Systems Engineering & Client

Brandon Wasserburger

Creative Director, Fire Tribe Inc.

We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More

Ryan: Manager of Systems Engineering & Client

Keley R. Petersen

Founder and CEO | Global Wealth Management | Investment Advisor

I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More

Ryan: Manager of Systems Engineering & Client

Debra Hall

Debra Hall Consulting

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More

Ryan: Manager of Systems Engineering & Client

Harry Litvack

Owner, Lit Digital Media

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