Your medical device has the potential to improve the quality of life for thousands or even millions of people. Many medical device inventors, manufacturers, and resellers try to explain why their device is amazing by just bombarding their audience with facts and figures about their product. That being said, industry savvy marketers have long known that a story that provides context and structure for the information is easier to remember than just a handful of data. Animation helps make it possible to tell that story.
Simply Share a Story
One of the most powerful results of an animation is the life it gives to a story; and some of the most engaging stories are success stories.
Animations that illustrate the positive results of using a specific device give viewers easily digestible evidence of the value your device provides. Sometimes multiple stories, each focusing on a specific benefit, combine to demonstrate the overall quality of a device without overwhelming the viewer.
Stories evoke emotion and provide a sense of connection which influences decision making. Quality stories told through the art of animation inform and influence without acting like a hard sales pitch.
People don’t buy something because of what it is. They buy the results that thing generates. In today’s fast-paced and muddled world, being able to demonstrate how your device works in a succinct format in any situation is extremely valuable.
First, as a marketing tool, demonstration animations provide multiple benefits:
- They highlight ease of use or new functionality.
- Your representative does not need to be fully trained in medical procedures to properly present your device
- You can give the demonstration any time of day in any venue – including online.
Second, animations act as a training tool. Step by step visual instructions will improve how quickly end-users are able to get up to speed with the device. Lastly, in a time when it can be hard to organize a physical video shoot animations can be developed without the need for the overhead of actors, medically trained participants, or expensive equipment.
Explain Without Giving Everything Away
When marketing a new device, clients and patients want to know what makes this device better and how it works. Animations are excellent at providing product tours and general explanations without actually opening up the device and giving away all its secrets.
Much like video, well-crafted animations share the story of a product. However, in a field as detailed as medical devices, video can’t always convey the complex machinations of a device. Because they are computer generated, animations can include microscopic details that otherwise can’t be conveyed through video.
As medical technology advances and becomes capable of producing more specialized, fine-tuned, and smaller devices the value of animation grows as well. Animations are applicable in both marketing and training capacities due to their ability to provide as much or as little detail as the creator wants in an engaging manner.
For more information on how animations improve medicine, see the companion to this post at My Healthcare Marketing.
Our team at Squash & Stretch Productions is eager to share how they can give your medical device a marketing boost, so schedule a meeting at squashandstretch.net today!