Animation: An Investment in the Growth of Your Business

07 Jun 2021 | BY Karl Pontau

In life, we purchase items not for what they are, but for what they will do for us. We invest in items that we believe will make our lives better, safer, easier, or more fun. So why wouldn’t a business do the same thing? Instead of “just buying an animation,” consider the investment into the growth of your business!

Why an Animation Helps Business

From the human perspective, animations provide clear explanations of complex ideas. From the marketing perspective, animations increase a website’s search engine score. In combination, well-crafted animations increase website engagement, amplify marketing campaigns, and strengthen brand presence.

As a person who creates animations, you would probably expect me to say that. Here’s what market research says:

  • 97% of marketers say animated video has helped users gain a better understanding of their products and services.
  • Including an animated video on your landing page can boost your conversion rate by up to 80%.
  • Animated videos attract three times more traffic and help to nurture leads.

How it Works

Simply put, when you combine your story with visuals people are more likely to understand. When you magnify that combination with a quality animation, you convert a web surfer to a prospect and a prospect to a client. Or, more visually:

The story is the most important part (if you don’t believe me, check out the storytelling post). You want it to be a strong, emotional message that resonates with your audience – otherwise, it’s just a sales pitch.

Next, we add visuals. We’ve all heard the term, “a picture is worth a thousand words.” It’s true, even my professional writer friends agree. And, if an image is worth a thousand words, then an animation is worth three million! Visuals give substance to abstract concepts and makes understanding much easier.

Finally, we take your amazing story and descriptive visuals and bring them to life with high quality animation. A cheap animation looks, well, cheap and distracts from your story and visuals. Conversely, a highly produced animation gives your story a megaphone with the speaker turned up to 11.

Are you interested in growing your business with animation? Schedule a meeting at today!


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Client Testimonials

They not only stuck with us through some of the project's twists and turns, but also did a stellar job turning over quality work quickly.... Read More

Ryan: Manager of Systems Engineering & Client

Brandon Wasserburger

Creative Director, Fire Tribe Inc.

We engaged Karl to create animation to explain difficult investment concepts in a way people can understand. We were very pleased. The process was easy,... Read More

Ryan: Manager of Systems Engineering & Client

Keley R. Petersen

Founder and CEO | Global Wealth Management | Investment Advisor

I came to Squash and Stretch on behalf of a client who needed to explain the superiority of a new life safety system for firefighters.... Read More

Ryan: Manager of Systems Engineering & Client

Debra Hall

Debra Hall Consulting

Working with Karl and his team was fantastic! He managed the production process on his side effectively and was extremely prompt with communication and delivery. Read More

Ryan: Manager of Systems Engineering & Client

Harry Litvack

Owner, Lit Digital Media

Why Squash & Stretch Productions?

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Charitable Donations

You get more value and make a bigger impact by working with us. For each minute of animation you invest in, we’ll make a donation in your name to a charity of your choice.

You have the potential to improve the world.
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