In life, we purchase items not for what they are, but for what they will do for us. We invest in items that we believe will make our lives better, safer, easier, or more fun. So why wouldn’t a business do the same thing? Instead of “just buying an animation,” consider the investment into the growth of your business!
Why an Animation Helps Business
From the human perspective, animations provide clear explanations of complex ideas. From the marketing perspective, animations increase a website’s search engine score. In combination, well-crafted animations increase website engagement, amplify marketing campaigns, and strengthen brand presence.
As a person who creates animations, you would probably expect me to say that. Here’s what market research says:
- 97% of marketers say animated video has helped users gain a better understanding of their products and services.
- Including an animated video on your landing page can boost your conversion rate by up to 80%.
- Animated videos attract three times more traffic and help to nurture leads.
How it Works
Simply put, when you combine your story with visuals people are more likely to understand. When you magnify that combination with a quality animation, you convert a web surfer to a prospect and a prospect to a client. Or, more visually:
The story is the most important part (if you don’t believe me, check out the storytelling post). You want it to be a strong, emotional message that resonates with your audience – otherwise, it’s just a sales pitch.
Next, we add visuals. We’ve all heard the term, “a picture is worth a thousand words.” It’s true, even my professional writer friends agree. And, if an image is worth a thousand words, then an animation is worth three million! Visuals give substance to abstract concepts and makes understanding much easier.
Finally, we take your amazing story and descriptive visuals and bring them to life with high quality animation. A cheap animation looks, well, cheap and distracts from your story and visuals. Conversely, a highly produced animation gives your story a megaphone with the speaker turned up to 11.
Are you interested in growing your business with animation? Schedule a meeting at www.squashandstretch.net today!
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