07 Jun 2021 | BY Karl Pontau

Animated Video to Narrow Down Your Target Market

Why should you consider using Animated Video services in your marketing efforts? You’ve built a business, developed a product or service, and now want to advertise your company. How can you help ensure that your marketing campaign will have the results you want? One way is to narrow your target market.

It’s a common mistake to think that because many different demographics of people can use your product or service, you should try to create content that appeals to all of them, including animated video content. Don’t do it! Instead, you need to pick a narrow target market and tailor your content to them. In this post, we’ll cover why narrowing your target market is necessary, how to do it, and what you risk by not narrowing your target market. Let’s get to it!

Why Narrow?

First, why should you narrow your focus to such a specific group? In short, because it works. In long, because by narrowing who your content, such as utilizing targeted animated video content, is aimed at means it’s more likely to resonate with them. This, in turn, means more people who are likely to become clients will act on your call to action. So, it’ll be easier for you to close more sales, get more business, and achieve your goals!

How to Narrow

Picture your perfect client. A single individual. Go through all the standard demographic factors used to categorize people and fill out a profile for this person. Start with the classics:

  • Age
  • Gender
  • Ethnicity
  • Location
  • Income
  • Marital Status
  • Religion

Then, go for some categories more relative to your business:

  • Favorite Sports Team
  • Political leanings
  • Favorite color
  • Ideal recreation activities
  • Dietary preferences
  • Automobiles driven
  • Life goals

Once you have the profile made, design your marketing content, including animated video, for that person! Odds are, there will be plenty of people out there whose profiles overlap with most of your ideal client’s profile. So, your content is going to resonate with them in a similar way!

What happens if you don’t?

If you don’t narrow your target market down enough, you risk diluting your content in order to appeal to a wide cross section of people. This means that fewer people are going to relate to the story you’re telling, like the visual style you use, or be likely to purchase your product or service. Your sales pipeline will be choked with prospects that aren’t going to buy, will take more time to close, and aren’t going to be as enjoyable to work with.


After reading this, it should be clear why it’s important to narrow your target audience when planning content for your business. You’ll increase the chances of your content attracting people who are likely to become clients, and who you will likely enjoy working with. Doesn’t that sound better than the alternative?

If you’re interested in learning more about other ways to improve your marketing, check out these other blog posts!

If you’re interested in creating a custom, engaging animation for your business or organization, click here to schedule a free 1 hour consultation!

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